Since there is a lot of talk about social media these days I thought it would be appropriate to list some of the top articles on the subject. Do’s and don’ts, analytics and key factors are all important, yet the bottom line question is whether there is any ROI – Return on Investment. My readings indicate that social media development is very individual and certainly different between industries.
For many companies currently, the scope of social media development is best kept to the main stream basic’s. i.e Facebook Linkedin and Twitter. If you are an early adopter then you may want to expand this list,” in your spare time”. However in many industries the ROI is either too long, or has not yet been determined. In a significant way that is. While there are many people working diligently at finding appropriate ROI metrics it is still too early to tell whether it is worth spending the time to build and maintain a social media momentum.
For independent contractors and branders and the self employed there seems to be some real ROI. Meaning – conversions – new business. For writers, blogger’s and such my research shows some good stuff. For the guy or gal that owns the tile business, the distribution company or the brick and mortar retail shop I haven’t seen the returns. Yet if ROI is measured in good will and PR and online presence then I would say then sure I see some evidence of ROI.
Here is a list of some articles that may help tighten up your approach to social media as part of building the over all search engine marketing mix, for your business.
About Getting Started
40 Key Elements to Getting Started in Social Media by Louis Gray
How to Create Measurable Objectives by Altitude Branding
Two Approaches: Shotgun vs. Laser by Web Strategist
About Small Biz
Why Small is the New Big in Social Media Marketing by Jonathan Fields
Hiring for Social Media: What I’d Look For by Altitude Branding
Social Media: Who Can Show Us the Real Value? by Econsultancy
Social Media Tips for Optimizing Time Spent by Marketers by Online Marketing Blog
The Hardest Things to Teach Your Clients About Social Media Marketing by 10e20
If you can spare a few moments let me know what industry or market you are in and whether you are finding it a worth while investment of your “business time”.