Usability – UX

Understanding usability is important when designing for a quality, purposeful web and mobile experience.

“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.  It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.” –

The core components that influence usability to present a valuable experience  – UX include:

Usefulness –  The content must have some value.

Ease of Use – The website must be easy to use.

Desirable – The imagery and brand should evoke some emotion

Findable – Content should be easy to find

Accessible – Easy for all to access including those with disabilities

Trust – the content or message must be credible and trustworthy

If you are building a web or mobile presence, understanding usability should be one of the key factors when designing the app.

For getting everyone on the same page “collaborating”, managing the project changes “workflow” and completing the design “prototype”. we use InvisionApp. While this web platform tool is designed to assist in web and mobile app design and development we have found that it is also useful in designing UX into other visual projects like graphic novels, font and brand design.

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