Search Engine Ranking and Anchor Text

I came across a great SEO resource the other day. Since it can be confusing as to what are the best SEO practices; this resource by SEOMOZ helps by ranking the best organic SEO practices as voted by 37 of the top known SEO experts internationally.

Today I just want examine one of these practices. Anchor text. Some would agree that anchor text is very important in the overall Google algorithm while others will say its importance is below other key factors. What is anchor text? Anchor text are the key words and there underlining hyperlinks that appear in the content body of your articles or web pages. Google weights these words with importance because when you anchor a word or words you are saying that this is a concise description or an accurate extension of what this topic is all about.

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